60 Comments
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Kat's avatar

So much lands in my inbox that is just annoying recycled fluff. I read every word you write because it has value and it’s also entertaining and it is teaching me to be a better writer AND learn the biz/marketing side of things for which I was clueless. Glad to be here! Been a fun ride so far. 🛵

Maryan Pelland Pen2Profit's avatar

Kat, you made my morning! Thanks so much for taking the time to make such a kind and helpful comment. Believe me, I work hard to make sure every word I put out there has value added and can empower writers. People did it for me long ago, and it's my pleasure to share what I have learned through hard knocks and yearrrrrs of trying to get it right! I got your email.. reply on its way.

Maryan Pelland Pen2Profit's avatar

It could work for storytellers--I consider myself a solid storyteller though I seldom write fiction. And one might position oneself as an expert in storytelling--which would then show your readership that you are the right person to tell the story. Making connections with people, if you're going to write online, works for any kind of writing--including poetry. It might be necessary to adjust or reframe a strategy to make it work for you.

Personally, I don't have an outline or formula--I try to share actionable strategies that have proven useful over my 50 years as a pro writer. Interestingly, my most recent Substack article looks at strategies for better storytelling that could apply to any genre. I get what you're saying about writers who write about how to write--and I do it--not so much to gather lucre as to assist other writers in their journey to making a living in this craft. Thanks for reading and for your thorough comment.

Maryann Lawrence's avatar

It seems to me the most lucrative Substack writers are the ones who write about how to write. There are millions of people who want to be writers and will follow someone who has an outline or a "formula." You said, "Position yourself as an expert in some way and forge connections every day." This does work for how-to, but not so much for storytellers. I would like to hear your thoughts about literary content on Substack (fiction and poetry, for example.)

Maryan Pelland Pen2Profit's avatar

Thanks for reading--if it helps you, I'm happy.

Maria Riddervold's avatar

This was so insightful! Thank you!

Shell Norman's avatar

Thank you for being generous. You've got me thinking about my Stack. Free, mostly-non-fiction stories. I know they have value but need to communicate that better. Motivated to highlight the benefit/worth to subscribers 🤔 It's like back in my teaching days--"Why read?"

Maryan Pelland Pen2Profit's avatar

For sure, I have found the secret to Substack is giving people real, true details about hwy you are the person they should read and how they will benefit. Thanks for being here.

Rose's avatar

If you sign up to be a paid subscriber, how do you cancel if you decide you don't want to do it anymore?

Rose's avatar

50-30-20? What's the 50? I must have missed it.

Maryan Pelland Pen2Profit's avatar

" About half the time, post something simply intended to engage readers"--half is 50%. Thanks for reading and for making me double-check.

Rose's avatar

Thanks for that.

Rebecca's avatar

What a helpful post. Thank you for your insights! I love that advice of essentially treating your Substack as a publication that you yourself would want to read. We all want to read someone who is highly meticulous and detailed in their writing, and who makes the extra effort to bring the same level of thoughtfulness that they themselves demand of the writers they read. I'd love to hear more about the logistical aspects of writing on substack-- tags, SEO, any system for networking with other writers, etc.

Maryan Pelland Pen2Profit's avatar

Thanks, Bec. I have those topics on my editorial calendar. Keep watching!

Daniel Jacoby's avatar

Thanks for writing this and sharing it for free. Do you have any thoughts specific to trying to grow a fiction-based Substack? Does the same outline apply or do you think the behavior of fiction readers is different than folks that are looking for tips in other areas of their life?

Maryan Pelland Pen2Profit's avatar

I don't write fiction in general, so I can't speak to that. However, we just posted a good story about world-building that you might like. Generally, I think the ideas I put together about growing your Substack could be modified to help with any sort of writing. Thanks for reading!

Frontier's avatar

Thanks for your post & genuine experience.

Very helpful read, I'm getting to implement lot of these tips now.

Maryan Pelland Pen2Profit's avatar

Thank to you for choosing to read me. I've had a wonderfully entertaining career and learned a lot--maybe wish is to empower younger writers ( and older ones!) to have as satisfying an experience. Glad to have you with us.

Jethro Ndhlovu's avatar

Maryan, hey.

Great read. Super insights.

Just couldn't wait to get to the end, and ask this quesrion, and phew! Got there finally.

"Why the big toe?"

Maryan Pelland Pen2Profit's avatar

hahahahahaha--thanks for the compliment. The big toe always comes to mind because I had a terrible experience with bunion surgery some years ago, and my anger at the doctor is always in the back of my mind. Sorry you asked? Secondary reason--it made you ask me a question...

Jethro Ndhlovu's avatar

Had to ask Maryan, but not so glad you gave all the gory detail (serves me right, for dipping my toe, I mean nose where it doesn't belong).

Thanx alot!.

Cheers.

Elizabeth H. Cottrell's avatar

Wow, this is the smartest, clearest, and most insightful article I’ve read about Substack in a long time. Knowing you have some life and writing experience in your background is important to me. Your advice and opinions confirm and affirm much of my own feelings about Substack and give me some great food for thought in how I can approve my own work here. I’m definitely upgrading to a paid subscription.

Maryan Pelland Pen2Profit's avatar

I'm pleased that I gave you a reason to trust me. I won't let you down. Your comments are appreciated! And what a wonderful compliment.

Carrie Lynn Sobczak's avatar

Saving! This is chock full of gems and rich wisdom that I must revisit and slowly savor!

Thank you for sharing your experience and knowledge to us Substack newbies.

Maryan Pelland Pen2Profit's avatar

I hope I can provide many more bits of helpful information! You are welcome.

Sarah Copeland's avatar

A brilliant, thorough and deeply helpful post—thank you! Many writers here, including me, could learn from your confidence and direct approach!

Maryan Pelland Pen2Profit's avatar

I'm so glad that resonated with you--added please feel free to chime in with what you have personally learned that could empower the rest of us!

Kaija Strong's avatar

Thank you for all your advice! I'm new to Substack and excited to discover what it will do for me. Funny enough, though I'm henpecked by the paid features option and the stats info for every single one of my posts, I don't feel disheartened about "doing enough" yet. I'm excited to figure this out at my own pace. I just posted my first Note today, and I'm planning to overhaul more of the automated email text later this week. Any tips for rewriting those formula emails in a way that balances personality and business?

Maryan Pelland Pen2Profit's avatar

It's an adventure. I'll be writing about enhancing those emails in the near future. Thanks for being here.