Google’s Muddy Metrics
I am really done with typing a query string into Google search and wasting my time weeding through detritus and useless results. When I search, I want information that helps me, like back in the day when money didn’t define search engine replies. These days, money talks, and it is Google’s primary language.
Before 2020, I kept close tabs on everything Google — searching, algorithms, SEO, and ranking. I knew it all and could move someone to the first page of searches in about a week. I’ve given up — it all morphs too quickly.
Now, my purpose is writing to communicate ideas, my searches are information-based, and Google is an annoyance. When I’m frustrated by Google, I hurl curse words like a stevedore on a hot day — not healthy.
Here’s why I am firing Google search
Their search returns are crammed full of YouTube videos — money makers for Google. First page returns are often useless articles with professional search engine optimization mapped around a purchased keyword set, and trendy tidbits that bring more traffic to Google but do nothing for a user searching for info.
I want to learn or to verify facts. Frustratingly, authentic, independent web content is buried under sponsored content with an ulterior motive, like getting me to open my wallet.