Substack writers are restacking their own Notes posts like pancakes at a VFW breakfast. Does it help? Is it spam? (horrors!) The short answer is yes, then no. There is strong evidence—both from platform mechanics and user data—that restacking your own posts significantly impacts visibility. Woah!
However, the “evidence” suggests that how you restack matters more than that you restack. A “naked” restack (just hitting the button) has diminishing returns, while an “annotated” restack (adding a fresh thought) acts as a new piece of content.
According to AI-assisted research, here is the breakdown of the evidence and the mechanics at play, plus how to make this work for you. (The rest of the post is invaluable, but reserved for my paid supporters—consider upgrading?)